Art Revealed on the BBC / Series trail films 27th June 2011
Giles Revell Directs promotional spots for Art Revealed on the BBC.
Red Bee Media has commissioned award winning artist Giles Revell to direct films promoting the BBC’s latest season of Art programmes ‘Art Revealed’.
These mesmerizing trails feature constantly moving and evolving pigment in water, drawing the viewer in to an infinite variety of as yet unimagined colours, hues and textures, bringing to life the endline, “See something different every time.”
Evoking the passion and palettes behind some of the great masters, at times Impressionist, at times surreal and culminating in a Turneresque resolve, the films dramatically promote the groundbreaking BBC season.
Hidden in lofts, attics, town halls, fire stations and even a lighthouse are 200,000 works of art, which, for the first time ever, are curated by the BBC for the public to enjoy at bbc.co.uk/yourpaintings.
Promoting this and a pan BBC series of programmes offering fresh insights into the world of art, the filmed trails form part of an integrated multi-platform campaign.
Red Bee Media:
Group Creative Director: Frazer Jelleyman
Creative Head: Tony Pipes
Creative: Elie Zaccour
Producer: Deborah Stewart
Editor: Gerry Lindfield
Title: Art Revealed Client: BBC Agency: Red Bee
Creative Review Photography Annual – Best in Book 2011
Creative Review Annual – in book 2012
D&AD TV & Cinema Communications / TV Promotions & Programme Junctions – winner 2012
Eyes & Ears of Europe Best On Air Promotion for Non-fiction Programme – Distinction 2012
Eyes & Ears of Europe Special Prize for Creation – Winner 2012
Creative Circle – Annual 2012
Design Week for Broadcast Design – Shortlist 2012
